TechFish CopywritingCopywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act – to buy a product or subscribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to dissuade a reader from a particular belief or action. TechFish copywriters have extensive experience producing copy. Website development is the process of developing your "shop window" with copywriting being the process of "dressing" it to appeal to the broadest client base. |